Everic White

Social media, audience, product management, SEO strategy & journalism

Dear Hip-Hop Fans

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Big L (1977-1999)

Big L was a man among boys in the mid-90's golden age of hip-hop. He drew rave reviews and cool points from them hood folk for his gritty subjects, effortless punchlines, and chain complex rhyme schemes. His death in 1999, from a shooting on the 139th Street he always referenced, cut short the career of a would-be great. It also ushered in the era of these clowns:

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Before the trials, failed groups and crack addictions...


Big L was a legend in his time. Peep the magic: