Everic White

Social media, audience, product management, SEO strategy & journalism

Play Cloths Spring 2009

Now, I've never been one to hop on the whole 'rapper creating a clothing line' bandwagon, because most of the time it's either poorly done, or entirely too expensive. However, one of my favorite groups, The Clipse, is putting out the second season of their line Play Cloths. A lot of people say that it's a BBC knockoff, when in all actuality, they need to just dismount Pharrell and realize that he didn't start BBC of his own laurels. Nigo just spoonfed him enough shit for him to regurgitate onto his own t-shirts. PC isn't as fruity as BBC or as repetitive as Bape. Plus the logo is extremely dope. But that's neither here nor there. Here are a few of my choice pieces of the Spring 2009 Play Cloths lookbook.


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