The Clipse & Kanye West - Kinda Like A Big Deal

The Clipse have always been one of my favorite groups (I don't care WHAT y'all niggas say). Their blend of cocaine-nostalgia, clever wordplay and calm, relaxed lyricism are among the best in the industry. A lot of heads say that the coke-raps go too far and that the group's content is lacking. I beg to differ. Judging from this track with Kanye, they've got the mix just right (no pun intended). The beat is raw too (no pun intended x 2). My one question though, is, why was the cover art by Kaws so hyped? Were the two x's that big of a deal?