Everic White

Social media, audience, product management, SEO strategy & journalism

NBA - Where "Amazing" Happens



So the NBA's marketing team finally decided to come off of the cheesy music that they've been using for all of their 'Where Amazing Happens' campaign, and use Kanye West's "Amazing" as the backdrop to their 2009 Playoffs preview. I didn't think that the two would mesh, but I stand corrected. This commercial is dope! The Playoff start Saturday, April 18th. Get ready.