ALESSI Daytimer Watch

Gone are the days of digging through slim pockets and rubbish-filled backpacks to find cell phones or PDA's to find the time. Now is officially the time to be in the market for a timepiece (not a watch, simpletons), both casual and formal. The overwhelming popularity of Casio's G-Shock brand has opened the floodgate for high-fashion casual watches, much in the same way that Bape made everyone and their mom rock all-over print for a summer (or four). With that said, these timepieces from Italian brand ALESSI boast simple design with popping colors. They were made in collaboration with Seiko, so you know they're not some crap pieces (better start saving now). Set a reminder (pun intended) for these bad boys when they release in July. (via hypebeast)