Everic White

Social media, audience, product management, SEO strategy & journalism

Casio Databank

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Everyone, their mom, dog and pastor has a G-Shock. I've long admired the way that Casio went from the brand nerds shopping at K-Mart wore, to the latest in streetwear sheik. It's funny how things go full circle. Regardless, I'm in the market for a casual watch. From the looks of the new Casio Databank, I might not be for long. Yeah, I know, everyone has a G-Shock. Not everyone can say they have one with 13 languages, a calendar, 25-page databank, and calculator. Plus, we all know hypebeasts can't count, so I'm safe.

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