Everic White

Social media, audience, product management, SEO strategy & journalism

Dear Confused Streetwear Brands

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I've always wanted to step on something expensive and useless.

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Please, Pharrell. Don't insult housewares. That shit is probably really uncomfortable.

Since when have Bape and BBC been linchpin brands at the Home Depot? Since when does Clot do collabs with Martha Stewart? Ok, that last one was OD, but this point has to be made. Ever since Supreme put out air fresheners in their Fall/Winter collection, it seems like every streetwear brand is trying to stick their overpriced, over-hyped foot into the home and housewares or pointless trinket section of your local K-Mart. If it's not random stuff for your house, it's novelty items that'll have you wondering why you opened your wallet as soon as you leave the store. Streetwear brands looking to segue into other avenues of retail need to stay in their lane. If I really wanted a rocket ship pillow, I would go to the Disney Store and visit their Toy Story section. Stop trying to put your logo on generic branded wholesale goods and sell it to me, claiming it's limited. Dunnies and toys were cool, but y'all are pushing it. Stick to what you guys are best at and just make clothes or sneakers, with the occasional release of accessories, for the people who just have to be decked out completely in one brand. Then again, it's probably those people buying pillows and candy from a clothing brand. Only in America...

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Baby Milo Candy? I guarantee it tastes like monkey dick.

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Someone needs to blow the whistle on this one. How many mouths does the person who came up with this have?