Everic White

Social media, audience, product management, SEO strategy & journalism

Dear BET


POW!!!! to the FCC!!!

I'd eschewed watching BET for years up until this point. I wasn't happy with the direction the network was taking, particularly in the whole reality TV fad, the lack of music, and the utter ignorance of much of the programming. However, thanks to the multitude of updates on Twitter, I was basically sucked into watching a four-hour compilation of what Viacom really thinks of Black people. While it had its high points (see above), the negatives and utter stupidity overshadowed a lot of those. Regardless, BET you guys managed to keep my attention for four hours, despite me losing about 10% of my brain cells. Check my Live and Lame moments from the 2009 BET Awards.

PS: Don't take my viewership this year as me committing to watching this shit again next year. Please believe that if there's anything remotely more intellectually engaging, or even funnier, I will be flipping the channel.

LIVE!!!!


Now THIS looks like a summer blockbuster...


They brought me back to 1994 with this one, even though Keith Sweat sounded like he had throat cancer. BBD killed it though...


This was the only Michael Jackson tribute that really stood out. Ne-Yo seriously needs to join up with Hair Club for Men, but sang his ass off...


This one needs no explanation...

LAME!!!!


Not only was Drake's performance more boring than tea-time at Mr. Rogers (I know he was injured, but DAMN!!), Young Money with the exception of Weezy sucks at performing. Oh yeah, and Birdman, maybe you should learn your lyrics before you do a live performance...


They could have gotten someone better to cover this. Ciara has the voice of a pre-pubescent boy...


Okay, this was a live performance. It's just silly how much hype Jay's receiving for a sub-par song with a popular subject...


Fab needs some Red Bull or something. He looks more tired than the dude who introduced the O'Jays...