Everic White

Social media, audience, product management, SEO strategy & journalism

Dear LL Cool J



Negro, please. That was over 20 YEARS AGO!!! You really need to retire. From having your clothes dicontinued at K-Mart of all places, to putting out that weed-breakup surface of an album, to having the worst decline in rap history, you sicken me. I'm not sure whether to put you in the hip-hop retirement home or just to put you down to ease the pain my ears would endure if you put out another album. LL, it was cool while it lasted. Yes, you took your shirt off a little too much and pretty much alienated any male fan you might have had in the course of 8 years, but you're a pioneer. While I might not agree with your mantra, it goes without saying that you're due respect (at least in hip hop, because his clothes SUCKED). I guess we can remember what you once were and how hard LL used to go, on one condition: you admit that Canibus killed you on your own track. Let that simmer while you work out incessantly and vent about how your shit doesn't sell...


There are so many questions in this video: Method Man's costume, Master P's general presence, LL's inordinate profanity, Redman's costume, etc