Everic White

Social media, audience, product management, SEO strategy & journalism

Dear Bow Wow

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I said it on Twitter last night, and I'll say it again:

Bow Wow signing with Wayne is the equivalent of Barney joining Sesame Street.

I stand by that statement 100%, wholeheartedly, and will continue to as your career hopefully fizzles out. Not that I'm against people going out and making moves for money's sake (we all know you didn't make any bank off Marco Polo), but I don't suppose all of the #signedtoyoungmoney tweets mean anything to you? Because they probably mean more than you signing to Young Money does. Signing to Young Money now is like signing to Bad Boy circa-1995. You'll matter for one album then fade into obscurity. Not that your music was ever something to write home about. Pole in the Basement isn't winning any ASCAPs or MTV Video Music Awards anytime soon. Not to mention, if heads really wanted a teen sensation to take over the game, we already seem to have two guys named Drake and Soulja Boy that do everything better than you. Sorry Bow Wow, but no matter what label you get on, you'll still be the child hip-hop star that never just let it go.

Your signing to Young Money leaves me with more questions than answers to tell you the truth. For instance:

1. What exactly does signing to YM mean? Look how many other niggas are on YM who's albums will never see the light of day (Gutta Gutta, Jae Millz, Lil' Chuckee, etc)

2. Who's gonna be penning your rhymes now that you're on YM? I'm not sure T.I. is really trying to share the writing royalties with Wayne...

3. Do you honestly think you're album is gonna come out when you want it to? Or better yet, do you think anyone will care at that point? Every song on your joint will probably be LEAKED, and end up bottom-feeding on the Xclusives Zone (shoutout to the best site for under-the-radar music)

My nigga, those are some serious questions to ponder, though I think you'll most likely look past them thinking that something big will come of signing to Young Money. I tend to air on the side of reality, rather than subscribe to Wayne's weed & cough syrup-induced hallucinations. But hey, everyone has a right to dream...