Everic White

Social media, audience, product management, SEO strategy & journalism

Mighty Healthy Fall 2009 Collection

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For me, clothing brands have to fit in my own personal aesthetic and ideology for me to wear them. I, like most sentient beings, will only rock something if it lines up with our way of being. I'm one for simple and clean clothing, with good solids and not overloading myself with unneeded color or design. That's why I dig Mighty Healthy's Fall 2009 Collection so far. Using New York City as a backdrop, but highlighting the clothes all the more, Mighty Healthy draws on simplicity for this season. Unlike a lot of clothing brands that are watering down their clothing, they are making their clothing more austere and increasing the quality to make their pieces stick out for more than design. I'm really looking forward to the rest of the Fall Collection. Check out some stills from the rest of it, and check Mighty Healthy's new website...

MIGHTY HEALTHY

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