Everic White

Social media, audience, product management, SEO strategy & journalism

Run this Town - Jay-Z, Kanye West & Rihanna



Okay, a lot of people have been giving me shit recently as to my opinion on Jay. Whether it be salty Brooklynites who are geographically obligated to like the man, or casual rap fans who don't read between the lines, people seem to flock whenever this man speaks. Don't get me wrong. I RESPECT JAY-Z. However, I don't respect the amount of inconsistencies in his legacy, his sense of entitlement to the game, and the way he simply goes off his name these days. I also (respectfully, of course) disagree with his stance on auto-tune, but that's another story. The point is that Jay shouldn't be the end all be all of hip-hop. Although I know most of my reader's allegiances will stay put, it's important to remember that Jay-Z has been in the game for almost 20 years. He's been through it all, and what he has to say now, he's probably already said in some other capacity. Much like Brett Favre, this man keeps hip-hop in a constant limbo as to when his career will end. And much like Brett Favre, I'm fed up with it. It's time to usher in a new era of hip-hop. Not to say that Jay's legacy will ever be forgotten (Reasonable Doubt will ALWAYS be one of my favorites), but when you get shown up on your own song, it's evident that maybe it's time for someone else to "Run This Town" we call hip-hop. Check the video and its eerie resemblance to "California Love" (minus Chris Tucker, of course)...