Everic White

Social media, audience, product management, SEO strategy & journalism

Nike Big Nike "LBC"

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I've always had a part of me that wished I could be from California. If there's a 'New York State of Mind' then there is definitely a 'California State of Mind'. I suppose the closest I'll be able to get to it, until I actually hit the West Coast, is these sneakers. The Nike Big Nike has been getting a lot of colorways lately. I feel like this might be Nike's way of telling us that they're getting tired of Dunks, in the same way that they started releasing dope Dunk colorways when the Air Force 1 got played out. Check the flicktures of the Big Nike 'Long Beach'and if you're in California, make sure to check out the release tomorrow at Proper in the LBC...

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