Everic White

Social media, audience, product management, SEO strategy & journalism

Dear Google



It's one things to adopt a new feature to add to another. It's a completely different thing to jack a concept completely and integrate it into your system. Google, you were always one of my favorite companies because you oozed innovation and bled creativity. Hell, I have Google EVERYTHING. This blog is through a subsidiary of Google. I can't stress how integral you guys have been to the growth of internet culture in the past decade. However, as of late it's become obvious that you have lost a step.

Google Wave was muddled and, to say the least, useless. I can't tell you any reason I would use it, nor do I know anyone who uses it. I suppose it was all hype that we all got on it and hounded each other for invites. Regardless, I can respect your attempt. Yet instead of trying to make Wave better or going back to the drawing board, you guys, in laymen's terms, swagger-jacked. Google Buzz is a Google-branded Twitter, with minor additions like pictures. Even so, what benefit do I gain from using Buzz? It's not like, you guys are bringing anything new to the table, or even (gasp) doing anything revolutionary. Google Buzz is a cheap imitation at best, and anyone with a Twitter knows it. It's even funnier that I can post a Buzz that can get posted to Twitter. At least you're trying. I guess losing China and their 1.4 billion hits is catching up. Too bad...