Everic White

Social media, audience, product management, SEO strategy & journalism

Dear Lil' Wayne (re: Jail Time)


Wisdom can take more forms than you think...

Okay Wayne, this was about to be the funniest, most cynical, most indirectly disparaging letter EVER, until last week when I watched your 'The Carter' documentary with AKZionz and Devin. The documentary gave me a much more clear perspective on your ways, your musical approach and your outlook on life. While I can't agree with the content of much of your lifestyle, the documentary put your unbelievable work ethic and general wisdom in plain view. I must say I'm impressed. That said, I still think it's hilarious that you're going to jail. In fact, I think it's hilarious that most of Young Money is saying things like 'this shit is wack' or 'how can they take his freedom.' It's not like you were caught with automatic guns and hefty amounts of mary jane... TWICE. Even in lieu of that I can't even be mad...

via MTV.com:
Video director David Rousseau said he and the Cash Money team might need to check the Guinness Book of World Records: He and his company Creativeseen may be the new record-holders for most music videos shot in 48 hours. Lil' Wayne was expected to begin serving his one-year sentence on a weapons-possession charge on Tuesday (February 9), and while that sentencing was postponed until March 2, the MC has spent recent weeks manically recording music and videos — and over the past weekend, he hit the latter with a vengeance.

Cash Money chiefs Ronald "Slim" Williams and his brother Brian (a.k.a. Baby, a.k.a. The Birdman) enlisted Rousseau to shoot nine videos for Lil' Wayne during Friday, Saturday and parts of Sunday. The director said he and his crew started setting up for the production around 9 a.m. Friday and the last camera stopped rolling at around 8 a.m. on Super Bowl Sunday.

Reading that was like seeing the school bully at the cathedral praying after school. Wayne, people can and always will hate you. They'll say your music is ignorant and degrading and silly and stupid. They'll say you're a terrible role model (he really isn't a role model in the first place) and that you going to jail is exactly what you deserve. But at the end of the day, those same people are most likely the ones buying your albums and writing about your music and watching your videos. Now that you filmed 9 in the span of a weekend, the haters (I hate using that word) will have their hands full, especially now that you're not going in until March 2nd. Few people truly grind, and even fewer respect it. I suppose when you're as engrossed in repetition as you are, you don't see that....