2010 NBA Playoff Commercials

If you've been watching the 2010 NBA Playoffs (I've been watching religiously), along with being bombarded with commercials, you've seen a bunch of new commercials highlighting how crazy the season and first round have been. The marketing people for the NBA used soundbytes from press conferences, post game interviews, on-court sounds and a few synths to make up Nike Battlegrounds-esque tracks for their commercials. I guess it's one more thing to add to a list of improvements the NBA gone through to bring the game back to prime relevance. And just think, this is just the first round. I can't wait to see what they come up with later on. Kudos to the NBA marketing people...