Everic White

Social media, audience, product management, SEO strategy & journalism

Tron: Legacy x adidas

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Seriously, I'm signing up for 2011 Comic Con tickets TODAY. The San Diego Comic Convention has become something of a cultural experience, where movies, music, games, television, graphic novels, and of course, comics mash together to keep our inner nerds occupied for four days straight. Add that to the fact that the divide between different media interests has become parchment-thing, and you have my heaven. This go around, we've got adidas collaborating with the people behind Tron: Legacy to create a new line of Tron-themed, futuristic apparel. The first pieces we'll see drop are two pairs of the adidas Heat Check, the company's new signature shoe. Both feature reflective stripes, along with screen-printed graphics on the upper and toebox, reminiscent of the glitzy, high-tech feel in the of Tron. The hoodie below will be self-illuminated, just like the movie. Oh, and in case you were wondering, this collab is set to hit shelves in December, right on time for Tron: Legacy's release. Check out some flicktures of adidas x Tron: Legacy, as well as a new trailer for the movie, which is starting to look sicker and sicker by the day...



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