Everic White

Social media, audience, product management, SEO strategy & journalism

'The Lottery of Life' by Save the Children

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Sometimes, in America, we forget how fortunate we are to grow up not having to worry about simple things like food, general safety and shelter. That's why we need reminders of how harsh life outside of the comfort of the industrialized world is. Save the Children has put together some very powerful advertising for their 'Lottery of Life' campaign. The ads juxtapose life in the third world with life in the industrialized world for a very shocking comparison. Save the Children's purpose of aiding children with food, medical care and education helps communities rebuild through long-term recovery programs. Check out some of the ills that come with losing the lottery of life and the spoils that come with winning it...

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