Everic White

Social media, audience, product management, SEO strategy & journalism

Limitless (2011)


Can we stop using Kanye's 'Power' as the theme song for every movie, TV show and sports segment?

Have you ever wondered what you could do if you were the 'maximum' you? Maximum, as in using all of your potential and all of your abilities at your best. Optimization has been a goal of behavioral engineering for years. Technologically, of course, we're years from such a feat, but Hollywood has done the legwork for us. 'Limitless' is the story of a formerly coke-addicted writer coming across an experimental drug that maximizes the user's potential. Within a few days, Bradley Cooper's (who's becoming a favorite actor of mine) character finishes a book, predicts stocks, learns a language and becomes a more charismatic version of himself. Trouble comes afoot when he discovers that his 'miracle pill' is part of a greater plan. The movie looks like it's going to be interesting, if not because Robert DeNiro is in it, then because of the idea that there is a 'pill' to improve oneself. Somewhere in some underground laboratory, there's a team of scientists hitting their heads on a wall because Hollywood stole their idea. I guarantee their version wouldn't have been as entertaining, though...