What does it take to really remix a song? Lately, it's just been a bunch of artists going off on the same beat. I guess that's why Kanye decided to rip a Swizz Beatz-produced interpolation of Snap's pop classic, The Power, along with bringing Jay along for a whack at the original version. The result is one heck of a remix. Ye reverts back to his slick-talking ways for a long verse, which hits you perfectly with the beat. I couldn't stop nodding my head. I'm sure you won't either. There's still no release date for 'The Album Formerly Known as Good Ass Job', but with gems like this, we can't be too upset with the man. Shouts to Miss Info for this one...
It takes a lot for someone to 'change the game'. By that, I mean someone operating in a way that goes against the grain of the time, and makes everyone else reconsider and reevaluate how they're going about their business. When someone changes the game, the status quo takes a hit. Not necessarily a hit that will rearrange everything, but just enough for the rest of the world to take notice. Over the past 4 years, blogs have begun a steady coup of the hip-hop game. Whether through internet labels preparing digital-only releases or the online mixtape phenomena, blogs now have a considerable amount of control over who's 'next' or who's time it is to shine. Chances are, if you've got a huge blog following, then you have pull in the hip-hop industry. That said, it's gotten to the point of over-saturation, where there are so many rappers on the scene, that no one knows who to listen to anymore! Go on any hip-hop blog today, and you'll find a different cast of characters than you did the previous day. That's not a bad thing; it's simply the state of the industry. It's hard for people to stand out. That is why your recent tour of... everywhere, is so mind-blowing, Kanye.
Over the past week, you've visited the offices of Twitter, Facebook, Rolling Stone, at each, speaking on not only the state of the music industry, but your own state. The way you presented yourself was damn near classic, Ye. You were professional, coming dressed in a simple black suit, black tie and donning the 'cool guy' sunglasses so we knew you weren't a corporate drone like the people in the audience. All of the speeches you gave were impeccable. I've yet to hear an artist admit that the places where most get their musical inspiration from are dark, morbid, depressed ones. That you want to bring your music out of joy and hope is a breath of fresh air for the industry. In fact, it's a rarity that you spope on it at all. Artists are notorious for keeping their personal lives chambered after they blow up (their first works may be raw and emotional), so to have you being open about the feelings that went into 'Good Ass Job' (apparently that might not be the album title anymore) is incredible.
A huge point in these visits was when you mentioned being a truth-teller in your music. I find that so groundbreaking. Everyone says that their album is the truth, but few artists actually purvey truth in their music, whether personal or public. 'Truth,' as most artists use it is a way to say you've lived something, not necessarily that you've learned from it or grown as a person (or artist) from it. Kanye, we can see such growth from you in these videos. Whereas last year, you had your mouth glued to a Henny bottle and your hands to Amber Rose's butt, now you seem to be as clear as day. Back to the music, though. The verses you spit at these places were too dope. 'Chain Heavy' had the makings of a track that would ruin the jewelry industry, 'Mama's Boyfriend' tells the story that every child with a single mother will vibe with, and the third one (no title, I suppose) has introspection written all over it. If those three songs are any indication of your album, this should be one of the greatest musical works in a WHILE. I guess when you write from a position of contentment, everything you put out there flows so much better. There's no need to gloss it over with auto-tune or unnecessary features. Labels and whoever else can't put the brakes on your work because you're doing it from such a good place that it automatically sounds good. People can feel the difference in your the beat, your words, your delivery and everything in between.
Kanye, if these sightings signal anything, they show that personal semantics, intimate theatrics, and simply going to the people are the way things should be done. The days when a person could showcase their talents from behind a keyboard are slowly dwindling (ironic that I'm writing this on a blog; sue me). It's not enough to shoot bloggers and tastemakers (I really hate that term, but that's a different blog post) press releases, leaks, random freestyle videos, and mixtapes. As a musician, you have to show why your work is the best, especially in hip-hop, where everyone claims they're the best. You're taking the game away from the computers (though you visited two social networking sites) and back to the (hypothetical) streets. It's very grass roots-esque, and different from anything we're seeing today. Your efforts seem duly poised to change the game Ye. Whether the album is a Good Ass Job (you see what I did there?) or something beyond that, we'll see in September...
After being spotted in Soho this week in the photo above (when Kanye wants to disappear, he literally vanishes), it was only natural that Mr. West comes through with some new music, definitely for his new album, 'Good Ass Job'. I'm not going to try and evoke 'The College Dropout' or 'Late Registration', because doing so would be beating a dead horse with a nuke and then destroying the planet. Instead, let's focus on the new. Ye spits about the influence he's been given in the industry and states that 'no man should have that kind of power,' which is true. No artist should be able to catapult another, completely different artist by a hating act. Then again, Kanye did it. I guess the rules don't apply to him...
