Everic White

Social media, audience, product management, SEO strategy & journalism

Filtering by Tag: Phil Ade

Phil Ade - The Letter (Music Video)



One thing I'm not afraid to admit is when I've slept on an artist. The homie @MichelleHux told me last year that Phil Ade was a problem. I promptly downloaded his mixtape 'Starting on JV,' gave it a listen, then forgot about it for some reason. Maybe there was a plethora of other music that I was more interested in at the time. Maybe it didn't hit me as hard at first. Whatever the case, the tape stayed in my iTunes untouched for months. Saw the video for his track 'The Letter' floating around the blogosphere, and gave that a spin. My opinion was immediately swayed. Phil has a maturity on wax that I don't see from a lot of artists. He also has a great handle of vernacular, evident in his lyrics and delivery. There aren't wasted words in his delivery and he seems to hold a penchant for stretching metaphors, especially basketball ones (can't ever be mad at that). Regardless of what I say, you've got to check this video out. It feels... organic, how much of a natural Phil is. I can't wait to hear his next mixtape 'The Letterman'. If the music doesn't reel you in, then the Don Cannon cosign should. Check the video and get ready for the tape to drop on July 6th (MY BIRTHDAY!!!!)...