Everic White

Social media, audience, product management, SEO strategy & journalism

Filtering by Tag: Shell

A Completely Transparent Car



If you're like me and have the imaginative capacity of a 5-year-old (that's actually a really good thing), then you're always wondering how stuff works or what's on the inside of all your favorite pieces of technology. As a matter of fact, you've probably contemplated taking apart some of your stuff just to see its guts. Unfortunately, most of us don't have the technological expertise to pull that off. Even so, we're still curious. That's why projects like this are so dope. Shell, in an effort to push its new motor oil (somewhat of an afterthought), built a completely clear Nissan 370Z to show the oil going through the engine, the cylinders, piston, crankshaft, and flywheel. Mind you, the car, as well as the engine itself, is made completely out of a glass-like material called Permex. They patent cut every single, solitary part of the car, and then carefully put them together by hand. The outcome is an (almost) fully functional, clear Nissan 370Z with Shell Helix (really wack name) pulsing through its veins, which is pretty cool to look at. Riding around in this as a felon or a snitch is a death certificate, though. Check out the corporate science project...