Everic White

Social media, audience, product management, SEO strategy & journalism

Kanye West - "Amazing" Video



Kanye released his video for "Amazing" yesterday on 106 & Park (forgot this show even came on) to a nice amount of fanfare. Given the concept of the song, and more importantly the album, I'm surprised that it's spawning so much publicicty. I definitely expected the mediocre reviews and collective head-scratches at the auto-tune thing to outweigh his sales. I guess Kanye finally got that love-sickness out of him, too. Dude looks normal now. He got rid of the Theo Huxtable haircut and the zebra-print leggings and the other ridiculous shit he was rocking. Amber Rose might even be next! Whatever the case, Yeezy looks like he's bouncing back just fine and actually made me want a pair of Yeezy's after watching this segment. Anybody notice how awkward GLC looked in the background? It seemed like everytime they zoomed in on this man, he was cheesin extra hard. I guess being Kanye's personal cock-holder has its benefits...