Everic White

Social media, audience, product management, SEO strategy & journalism

The Mailing List: May 2009 (#2)

2. Play Cloths Summer 2009 Collection

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Play Cloths, the clothing brand from The Clipse, burst onto the streetwear scene this past spring with a simple, classy and chilled out release for their inaugural season. This summer they'll try to avoid the sophomore (is it sophomore if it's the same year?) slump with another shipment. This season doesn't seem too far away from the motif that they were going with in the spring. They came through again with some nice button ups and of course the logo tee, a staple in any brand. I think my favorite part of the release is the Vacation tee (last one featured), simply because it's an original design. I would have liked to see some fitteds or denim to top off this season, but I guess for PC less is more at this point. Of course a lot of heads are going to continue to liken PC to BBC because Pharrell helped Clipse with the brand. Judging from this season, though, I'd say they're slowly but surely carving out their own niche in streetwear. The summer collection drops on May 22.

Shoutout to Akzionz for the heads up.

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