Everic White

Social media, audience, product management, SEO strategy & journalism

The Census (6/29 - 7/6)


Well, the wait is over: After weeks of speculation, Drake has chosen to go with the home team and sign with Lil Wayne’s Young Money Records, according to a source close to the situation. The deal breaks down as a joint venture between Young Money and Cash Money, with Universal Republic distributing. Drake’s management was adamant that he should be viewed as an independent artist, although Universal will distribute the project.

It's official. Drake has signed to Young Money Records, in what was one of the most vicious bidding wars in rap. Atlantic, Universal Motown, Warner Music Group all reportedly put $2 million up front to sign the Toronto rapper. Yet all that is moot now that Drizzy Drake is now labelmates with Weezy F, who some say has influenced the direction of his music since collaborating with him in 2008. With that said, here's this weeks Census question:

Is Drake signing to Young Money a good or bad look?

GOOD!!! Drake wants the money, cars, clothes, and hoes, but better hyped to switch his name up to Drizzy F. Drake to honor his new CEO...

BAD!!! He's going for the independent vibe, but he's signed. That has contract litigation written all over it...

Vote in the Census in the tab above and let me know how you feel. Lord knows we need to do something to rinse our ears of "Best I Ever Had"...