Everic White

Social media, audience, product management, SEO strategy & journalism

Dear GM

via the New York Times:
The bankruptcy of a once-proud auto giant that helped to define the nation’s car culture and played a part in creating the American middle class immediately rippled across the country.

The company was forced into the filing by President Obama, who is betting that by temporarily nationalizing the onetime icon of American capitalism, he can save at least a diminished automaker that is competitive.

So you guys finally stumbled, after having shot yourself in the foot time and time again. It was a long time coming and you guys deserved it. From shaky and often-times unbalanced relationships with car worker unions, to mismanagement and unwieldy corporate structures, you guys were destined to fail in the 2000s. Your company is like the old man who lives on the block, that never comes outside and still listens to his 1949 radio (without FM) for all of his information. Sooner or later, you were going to be swept up by the winds of change, while the more adaptable automakers (coughcoughJapancoughFTWcoughcough) prospered with better-performing and more efficient cars. While Honda and Toyota made breakthroughs in the hybrid market, you guys were busy building cars that drank gas like a rogue AA member on New Year's Eve. And honestly, did you guys really think that this car was a good idea?:

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