Everic White

Social media, audience, product management, SEO strategy & journalism

The Census: Debriefing Session (6/30 - 7/6)

The results from last week's Census are in!!! Check the suffrage:

Is Drake signing to Young Money a good or bad look?

GOOD!!! Drake wants the money, cars, clothes, and hoes, but better hyped to switch his name up to Drizzy F. Drake to honor his new CEO...
30%

BAD!!! He's going for the independent vibe, but he's signed. That has contract litigation written all over it...
69%

Well, it seems like you guys don't dig the whole signing to YM thing. I feel like at this point, it doesn't matter where Drake signs. Because he's gotten so far in the business by himself, he has a hefty amount of bargaining chips on the table, and a whole lot of pull in terms of where his career goes. While I commend him for trying to stay independent, I feel like major labels will always find a way to make the artist pay, whether by influencing its direction, pushing it back with litigation or logistics, or just not promoting it in the way it should. So really, he has a distinct set of challenges ahead of him as an 'independent' artist. He won't have to worry about distribution, but better make sure his shit is good or else both Universal and Young Money will have some words for Drizzy Drake...

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