Everic White

Social media, audience, product management, SEO strategy & journalism

Dear Hip-Hop (Remixers)

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I feel like I do this letter in my head at least once a day, but it really needs to be addressed. Why, when Jay-Z releases a new song, does EVERYONE and their mother feel the need to get on the track and release their own 'remix'? Are there no other beats available? Has every producer on the planet been struck with swine flu and left for dead? Whatever happened to good old a capellas? It just seems that whatever Hov puts his hand on, no matter how brazen it is, or how badly he gets outshined on his own song (on another note, that seems to happen A LOT), or how many DOPE, non-Jigga sanctioned beats come out, turns to gold. Jay-Z, while he is one of the greats, he is not immortal, nor should his words be the end all, be all of hip-hop. Some of these rappers are acting like little brothers instead of innovators, and it's a sad sight. No matter how many times Hov steps on feet and uses his name to push his agenda, people will still jock his style (Jockin' Jay-Z) and continue to push his own agenda for him. I guess this has turned into a letter about Jay rather than hip-hop. But in all honesty, I guess to some heads, Jay-Z is hip-hop...