Everic White

Social media, audience, product management, SEO strategy & journalism

Dear Kanye



So umm, I wasn't aware that the awards were up for debate this year, Kanye?? I don't think anyone else knew either. But seriously, this was unbelievable. Just when I thought you'd gone as far off the deep end as you could have gone last year when you started dating a former stripper, you pull this out. Not only did you manage to make yourself look like a jackass, you basically made Beyonce's win for Video of the Year look like a joke (not that the MTV Awards aren't a joke in the first place). Taylor Swift's reaction was priceless and what I would expect any young country singer to do if confronted with a heavily inebriated, highly egotistical rap star. But seriously, Ye, what in God's name was that? At least saying "George Bush doesn't care about black people" made some sense in a universal sense. This incident is like George Jefferson walking into a KKK meeting and slapping the leader. This was just utter disregard for social convention, which I'm actually a fan of, but time and place are always of the essence.

Twitter went into a feeding frenzy last night when this aired, and one of the things that people were saying is that it was 'sending black people back to slavery'. Kanye, you might have embarrased yourself and that stripper of a girlfriend, but don't take the Twitterverse's take on it. Black people were doomed from the moment Joe Jackson took the mic at the BET Awards. It just took you Punk'ing the Whitest Teenager in America for the rest of the world to know...

PS: What's good with your hair last night, man? Seriously, whichever barber is giving you cuts like these needs to be cut.. repeatedly...

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