Everic White

Social media, audience, product management, SEO strategy & journalism

Toy Story 3



The concept behind the third inception of Toy Story is dope on sooooooo many levels. First off, the idea of leaving one's toys behind as he goes on to bigger and (sadly) more important things, is something that we all can confer on as 80's and 90's babies. I distinctly remember the day I came home and found that all of my Transformers had been shipped down to Jamaica for my younger cousins and the feeling of not being able to transform Optimus Prime or Megatron again. Secondly, the movie (maybe this is just one of my weird interpretations) has a subtle metaphor about the state of the economy. When the toys find out that they're being thrown out, it's almost as if a once-booming company was downsizing. The employees don't know how to feel, just as the toys try, albeit unsuccessfully, to prepare for their 'downsizing'. Third of all, Toy Story 3 more or less is delving into a category that only its series has been able to pull off for Disney: sequels. I'm sure you all remember the Lion King 2, The Santa Clause trilogy, and 102 Dalmations (yeah, I've been trying to erase those for a minute too). Toy Story made it to three movies, and hopefully this one wows me just as much as the last two...