Become Mars Blackmon

Every so often, Jordan Brand comes out with something that isn't a rehashed version of something it's already done. Unfortunately, this time it's not a sneaker. To commemorate the re-releasing (how the hell are they re-releasing a re-released mash-up??) of the Air Jordan Spiz'ike, Jordan is doing a 'Become Mars' campaign on their website. You can upload a picture of yourself to the Air Jordan website, and have your likeness transformed into that of the iconic Mars Blackmon, known to sneakerheads worldwide. They also doled out an iPhone app for the campaign. It's a pretty novel idea, but sometimes you just gotta become Mars Blackmon (don't judge my logic there)...