Air Jordan IX Retro Premio BIN 23

I've never been a frequent passenger on the hypebeast train, simply because most of the releases that get the ridiculous hype aren't really worth it these days. The days of Tiffany's and Pigeons, when sneakers had original concepts are gone. It's all about colorways with bad quality materials and accessories that come with the sneakers now. Jordan Brand is taking that mantra and running with it. They reworked their classic IX silhouette and dipped it in gold, literally. The Bin 23 Premios are going to be one of those releases you see heads camped out for days for, with JB limiting production to 1,331 pairs, as well as it being a House of Hoops exclusive. That more or less means you'd better have a dope connect or the deepest of pockets to cop. As far as gold sneakers go, these are one of the cleaner releases, and JB doesn't overdo it with the shine. Check out some more flicktures...

Become Mars Blackmon

Every so often, Jordan Brand comes out with something that isn't a rehashed version of something it's already done. Unfortunately, this time it's not a sneaker. To commemorate the re-releasing (how the hell are they re-releasing a re-released mash-up??) of the Air Jordan Spiz'ike, Jordan is doing a 'Become Mars' campaign on their website. You can upload a picture of yourself to the Air Jordan website, and have your likeness transformed into that of the iconic Mars Blackmon, known to sneakerheads worldwide. They also doled out an iPhone app for the campaign. It's a pretty novel idea, but sometimes you just gotta become Mars Blackmon (don't judge my logic there)...