Everic White

Social media, audience, product management, SEO strategy & journalism

Nike Soccer - Write the Future


It's almost here!!!

Every 4 years, the World Cup is played. And every 4 years, we get bombarded with commercials and advertising based around soccer. That's not a bad thing. It would just be cool if soccer got a little more press in those 3 years in between. Commercials like this show us why. Nike brought in pretty much, the most popular football players on the planet for an epic 3-minute spot about those players making their way into history books through game-changing plays. Along with appearances on the pitch from Didier Drogba, Wayne Rooney, Cristiano Ronaldo, Franck Ribery, Cannavaro, and Cesc Fabregas, to name a few, they had Kobe Bryant doing his best Ronaldinho impression after hitting a game winner himself. The action is crazy! I hope Nike and the rest of the world keep the spots like this coming...