Everic White

Social media, audience, product management, SEO strategy & journalism

The Sneakerhead Sixth Sense


Peeped this over at HB... I never say this, but PAUSE

There are certain ways that one can tell if you're a sneakerhead. There's the traditional crab-walk that we use to avoid creasing and rubbed-down soles. There's the ability to spot fakes from a mile away. There's even the sort of 'Spidey-sense' when you know you're sneakers are in danger of being scuffed, so you avoid large crowds and rainy days. Foot Locker has come up with their own demarcation of a sneaker enthusiast, although it's a bit more risque than most. In this new 'Spank' commercial, the guy turns his addiction into a fetish, getting spanked with kicks and identifying them perfectly. I know I'm an enthusiast, but maybe the commercial is taking it a bit far... What do the rest of you sneakerheads think???