Everic White

Social media, audience, product management, SEO strategy & journalism

Dear J. Cole



Today I got the chance to go to a concert in Philadelphia. Philly doesn't have many concerts, or at least many good hip-hop ones. So with that in mind, any good accessible concert needed to be attended with the quickness. Cole, as soon as I heard you were performing in Philly, and for free at that, I had to attend. I copped the tickets that day, and waited patiently to see if your performances live up to your music. That's a hard feat in today's rap game. Not every rapper can perform. You've got guys who just stand there waving their hand (coughcoughDrakecoughcough) and rapping. You've got guys who can't keep up with their own lyrics. The only good performers I can see today are Jay-Z, Lupe, The Clipse and Kanye. The rest just don't entertain as well. You came on stage to 'We On', and got the crowd pumped, even though most of them didn't know the lyrics. Then you made a great move by bringing Freeway out, especially because we're in Philly. The crowd started pulsating, they were screaming so loud. I swear you could hear it on my camera. Free made everyone get rowdy with 'Roc the Mic' and 'What We Do', and then you moved on to 'Who Dat' and had everyone involved. Closing out the show with 'Young Simba' was a good move, too. One thing, though... Why was your set only 27 minutes long? There were definitely more tracks you could've performed, instead we got a little under a half an hour of performance compared to an 45-minute Jazzy Jeff and Skills set. Not that I'm complaining (after all, it was free), but heads were standing there for 4 hours waiting for you. Regardless, 'twas a good show. You could've been utterly robotic with everything, but turned out a good performance. Now, if only Philly can get some more marquee shows out here...