Everic White

Social media, audience, product management, SEO strategy & journalism

Dear LeBron James

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You couldn't have come up with a more generic and boring name... Where are your PR people?

I never thought we'd come to a day in the NBA again where one player's moves and leanings superseded that of the rest of the league. That said, I can remember when Michael Jordan was the game of basketball, and I gladly accepted that ideology, along with copious amounts of his sneakers and memorabilia. That's not the case for you LeBron. While I'm in sheer awe of your athleticism and ridiculous aptitude for the game of basketball, it's really disconcerting to see how you've turned something as simple as signing a damn contract into a 3 week long LeBron-athon. It's ridiculous. We've been hearing about this vaunted 'Summer of 2010' since 2008, and I'm honestly sick of it. Detox doesn't have that much hype, and it's probably never coming out. But seriously, LeBron, you need to just sign with a team and end all of this hoopla. Now that Chris Bosh has effectively latched himself onto Dwyane Wade's member, it's looking like wherever you go, you will be the main man. If that's the case, there's no excuse for you not to ball out of control in the upcoming season.

Sure, you just joined Twitter, but what's with you contributing to the media firestorm by joining at this time and then scheduling a press conference tomorrow? It's like you're trying to make this whole process into a ridiculous climax, when we all know a week afterward, most people will be just 'mehhh' about it (especially if you're not on their team). Why couldn't you be like the homie Kevin Durant? That man signed a 5-year extension worth $85 million, and we barely heard about it. Hell, if I didn't check my Twitter randomly at 10 this morning, I might not have even known! LeBron, I'm not trying to deter you from having fun with the whole process. In fact, I lauded the fact that you weren't going on a 10-city tour like the rest of the free agents, and basically turning the country into the United States of LeBron. It's just that you milking the process is getting really really old. Whatever the case, LeBron, tomorrow is D-Day. Wherever you end up, you're going to be the best player, so does it really matter anymore? And better yet, wherever you end up, are you remotely guaranteed to be close to a championship? I doubt it...

EDIT: Apparently Bron Bron is donating the proceeds from his LeBron-athon to the Boys & Girls Club of America. That's pretty commendable. You can't even be mad at that, though it's still chump change compared to what he's going to make no matter where he signs...