Digital Reflex Camera

What does it really take to redesign one of the oldest concepts in the book? Some try to make the old design better by adding on to it and trying to make more out of it. Others, on the other hand go forward by going backwards, simplifying the design. That's the case with Yaniv Berg’s Digital Reflex Camera. Instead of being a typical box-shaped camera with a lens protruding out, the Reflex Camera has a periscope-like design, enabling all you photographers out there to take pictures from a different angle and stance. The designer, Yaniv Berg, took a hint from the cameras of olden days that had their eyepieces at the top of the camera instead of the back. The camera also can be turned on its lens for a unique photo-viewing experience. I know some of you photographers that read the blog wouldn't mind getting your hands on one of these. No word on whether it'll hit the streets, but you can ogle these pictures until we find out...