Everic White

Social media, audience, product management, SEO strategy & journalism

Freestyle Friday (8/20)



What's up people? Friday equals freestyles. I'm not going to bore you with a bunch of chat today, because you guys already know the deal. Today we've got a newcomer posted up. Mac Miller is an 18 year old Rostrum Records signee, and travelled to Tony Touch's studio for his famous Toca Tuesdays freestyle series on Sirius Radio. Mac just released his mixtape K.I.D.S. (Kickin Incredibly Dope Sh*t), which I overlooked after hearing two tracks. This freestyle says different. He might very well get another listen now, because he shut down Toca Tuesday. The second cypher is from Joell Ortiz on Funk Flex's spot on Hot 97. I knew this was going to be a problem when Flex mentioned Five Guys Burgers, and Joell didn't disappoint, going 5 minutes straight about the state of the industry. If anyone from Slaughterhouse blows up, it needs to be Joell. He's been the most consistent and best member of the collective for the past year. It's only right he get some shine. With cyphers like this, he needs to be on your radar. The third one is by an oldie but goodie: Charles Hamilton. Chuck hasn't been well recently (mad rumors of his mental health declining and drug problems), but that didn't stop the Harlemite from dropping 27 (yes, 27!) minutes of off-the-top wizardry. You can't deny this man's aptitude for rapping. If he isn't considered one of the best youngsters in the game, I don't know who is. For all of the bad times surrounding Charles, he can go bar for bar with the best of them. I wish Charles all the best, because such a talented soul should be in his best faculties. Check out all three cyphers and keep it locked to Dear Whoever...