Everic White

Social media, audience, product management, SEO strategy & journalism

The Greatest Story Ever Sold (2011)



Ever wonder what it takes to really fund something? Ever find yourself debating how certain entities get their voices heard while others seem to fade off into a sea of obscurity? Ever think about why marketing, PR and advertising have become the go-to professions in almost every industry? Well, this is the movie for you. Morgan Spurlock, AKA Young Big Mac AKA 'I'm Sh*tting Out McDoo-Doo', otherwise known as the director and creator of the documentary Super Size Me is embarking on yet another journey of film-making genius in his new movie The Greatest Story Ever Sold. The work is, simply put, a movie about advertising, funded by advertising. *recovers from mind-blowing*

Sponsored by POM, Spurlock seeks to find other avenues with which to fund his movie, all the while pointing out the fallacies, half-truths and cutthroat techniques that advertisers use to get into your pants pockets. Spurlock essentially punks the media, showing how ever-so-minute product placement is creeping its way into everything, including his movie. It's almost like Inception, cranked up on consumerism. The documentary premiered at the Sundance Film Festival, and is set to hit theatres soon. Check the trailer, and keep your eyes open for more advertising overload...