Dear NBA Superstars

What max contracts?

Can you feel it in the air? Can you? It's almost here. Two weeks from now, NBA junkies like myself will finally get their fix. The player's union finally figured out that any games are better than no games, while the owners jumped off their high horses and compromised. Training camps begin in a week or so, but free agency is the talk of the town. Of all Chris Broussard's 'sources', the rumor that Chris Paul wants to join the Lakers is a fun, but sad one. That said, NBA superstars, I implore you to stay where you are!

In 2008, the Boston Celtics shook the SportsCenter-addicted masses when they crafted the inaugural 'Big 3' on draft night. Fast forward to 2011, and the concept of the Big 3 has been played out more than slow-mo club scenes in rap videos. Shout out to LeBron and Chris Bosh for making the idea a mainstay, but with all due respect, NBA superstars, the constant need for 3 superstars to band together is an inefficient, lame cop-out for franchises who don't know how to build teams. Look no further than my own hometown Knicks. Before the Carmelo Anthony trade, we had a legitimate squad from 1 through 9. Wilson Chandler, Danilo Gallinari and Raymond Felton were perfect pieces for a deep Playoff run. Instead we have a decimated roster full of scrubs like Jared Jeffries and Ronny Turiaf... But wait... We have Carmelo and A'Mare!!! That's still not enough.

NBA superstars, look at the 2011 Dallas Mavericks for the blueprint on how to build a team sans mortgaging your. Dirk Nowitzki was maligned, ridiculed, and castigated for his lack of resolve during the Playoffs, yet on the big stage this year, was surrounded by a cast of role players that was unbreakable. If it wasn't Jason Terry hitting a record number of three-pointers, it was Tyson Chandler (happy trails) providing a resolute defensive presence in the paint, or Shawn Marion being the glue guy with rebounds and floor placement, or Jason Kidd playing the consumate veteran role and giving the Mavericks a second voice of leadership. The Mavericks beat everyone's new favorite team with one superstar and a perfect team built to debunk the new trend. Defense, chemistry and basketball IQ trumped athleticism, potential and hype. They proved that you don't need to buy out the bar to still have a good night.

This is to you Chris Paul and Dwight Howard. This letter is in response to the teams that will bluff a trio of 15 point scorers for one 28 point scorer. This is for GM's like Mitch Kupchak, Pat Riley and the like who have no imagination and less patience. This is for bandwagon fans who gravitate to whichever team has more stars. This is for Chris Broussard and his unreliable 'sources' on every movement in the NBA. But most of all, this is for the NBA. NBA superstars, you've forgotten what it means to stand on your own two. You'd rather team up with your friends than compete against them. Larry Bird and Magic Johnson were friends off the court, but bitter enemies from wire to wire. The same can be said of any of Jordan's compatriots.

That's not to say that this era of the NBA should be one of big stars in small markets. I can understand how disconcerting playing for a bad team as a good player is. Even so, rather than use your celebrity to request a trade, why not try to bring in players you know will mesh with you. LeBron and Wade were doomed because they essentially play the same position and had no one to fill in, not because of defense or any completely objective criteria. As a student of basketball, I recognize that in this talent-filled era of the NBA, winning with no help is impossible. However, that the prospect of building a team has gone out the window is sad. You all should be looking to carry the load instead of teaming up to lessen it. If I'm wrong, then why is the season starting on Christmas, instead of a month and a half ago?

Dear NBA Owners

With a front of players united, how can you guys win?

via Yahoo! Sports:

Before a stunning confrontation between Dwyane Wade and NBA commissioner David Stern in Friday’s labor meeting, Wade, LeBron James and Chris Paul told their Players Association peers that they’re willing to sit out the season rather than make further concessions to the owners, sources told Yahoo! Sports.

Wade, James and Paul were at the forefront of a strong players presence at a Park Avenue hotel for Friday’s contentious bargaining session. In a private union meeting prior to the bargaining session with owners, James kept reiterating to the group of elite players that they shouldn’t give back a greater share of the league’s basketball-related income (BRI) than what they’d already conceded in previous negotiations.

“We’re all together on 53 [percent], right?” James said. “All together on 53 right?”

“LeBron, Wade and Paul want to fight this so hard, they don’t seem scared about missing the season,” one source in the negotiating room told Yahoo! Sports.

James, Wade and Paul believe the owners are bluffing in threatening to ultimately cancel the season to get the changes they want in the collective bargaining agreement, a source in the meeting said. In the meeting with union peers, the three stars declared their willingness to miss games rather than drop down from the 53 percent of BRI the union has proposed to the NBA.

Despite the bold talk out of the sport’s biggest stars, the union privately has expressed a willingness to move further toward ownership this weekend with an understanding that Stern wants desperately to cut a deal with the players and avoid a prolonged work stoppage.

Take a look around, NBA Owners! What do you see on the social landscape these days? I'll give you a second... *plays another game of NBA 2K11* You figure it out yet? ...No? Well, I'll tell you! Social upheaval is on the horizon! Wall Street protestors are trying to make waves against corporate personhood. The GOP is fighting to end government-run social programs in lieu of 'economic austerity'. All over the world, progressive, young citizens are pushing against their conservative governments in the name of social progress. NBA owners, this is the WRONG time to be a non-populist, especially considering how staid the players seem.

As a fan, this season was probably my favorite in recent memory. Not only were the Playoffs exciting and the Finals compelling, the NBA seems poised to birth a new era of stars. Players like John Wall, Blake Griffin, Tyreke Evans, Kevin Durant, Derrick Rose and many of the draft picks from the past four years are either entering their primes or beginning to show dominance. From a standpoint of gameplay, watching the NBA has never been more exciting.

Owners, look at the business landscape of your league at the moment, as well. The NBA just came off financially, its biggest season in decades according to Business Finance Magazine:

Overall revenues are at the highest they have ever been with gate receipts up significantly and team sponsorship sales at an all time high. We are on pace to have our most-watched season ever on TV. Subscriber growth has increased dramatically on NBA TV to 55 million homes in the U.S. We are experiencing double-digit revenue growth this year both in the digital business and internationally.

However, in order to achieve the revenue growth that we have experienced over the last decade, we have had to spend much more to generate the same $1 of revenue than we had to in decades past. As a result, the league overall has been experiencing significant net losses now, which wasn't the case back in the mid 1990s.

So, revenues are at an all-time high and ratings are through the roof, but you guys still insist that your pockets are losing weight. Of you 30 active owners, over half of you are billionaires. I don't think losing out a few million dollars to keep this season whole will hurt your bottom line. And if you decide to continue to lock the players out, you'll only be losing more money. Kobe Bryant, without an NBA season, can sign a deal anywhere in the world and still do what he loves. Jerry Buss, however, stands to lose a lot more if he doesn't cut the Ebenezer Scrooge act.

It's not that I think the players are lining up for the soup kitchen, either. LeBron, D. Wade, A'mare, Chris Bosh and the rest of last year's free agents are still filing receipts from those paychecks. As a matter of fact, I do think that there should be some sort of regulation on how much money a team can spend, so as to curb the ever-popular trend of going over the salary cap to seize a coup on the free agent market. That said, you guys shouldn't be so uncompromising. You guys aren't even playing! It's not your bodies on the line, and even if your team loses, you'll still be paid (as will the players, for that matter). At the same time, if your team wins, you get to stand on the podium with the team and take credit for something that you had no part in other than writing a check.

Populism and the rights of the workers are about to take on a new level of importance again, owners. The fans, whose hard-earned money you depend upon will support the players because they more easily identify with the blue-collar aesthetic of an athlete, not your big-wig greed. If the players continue to stand firm united against your front of trying to scream 'broke,' there is no way you can win. Why not take a page out of the NFL's book and head to the negotiating table ASAP. I guarantee it will be more constructive for you and the players than a winter full of owners slinging mud and NBA players trying to rap...

Steve Jack, you're my man, but this just can't go on...

Dear NBA Lockout

Dear God... If you love us, please don't bring this back.

Comparisons are the backbone of sports analysis. You can't give a fair estimation of any player, team, era or anything related to sports without something prior to measure it up to. LeBron vs. Kobe vs. Michael. Dwight Howard vs. Shaq. Showtime Lakers vs. Kobe & Shaq Lakers. Detroit Bad Boys vs. Detroit Bad Boys v2.0. Comparisons have a way of shortening the time capsule known as sports history, so that even the least knowledgeable basketball fans can join in the discussion. The dearth of information on NBA.com, basketball-reference.com and Wikipedia give us an archive of the happenings that make the NBA great. That said, one comparison that I'd rather not even have the chance to make is that concerning you, NBA Lockout.

In 1998, after Michael Jordan willed another 3 titles out of his beleaguered limbs, the NBA was at an impasse similar to that of today. The league had seen unparalleled levels of success, notoriety and viewership. An influx of young talent, namely from the 1996 Draft had restocked the rosters with stars that still play today. Yet, no one was happy with the league. Players and teams argued about player salaries. Team owners argued with the NBA offices about how little money they were making. Fans argued with fans about who was to blame for all of the arguing. Arguments, arguments and arguments. Sounds familiar, doesn't it?

NBA Lockout, in 1998 you brought my worst fears to fruition: a half-assed season; 50 games clearly devoid of the spark that made the NBA great during the early-to-mid 90s. It was painful to watch. No All-Star Game. A virtual vacuous shell of a season, that in retrospect, may as well have not even happened. An exciting, yet wary NBA Finals. These are the shadows that haunt me today, NBA Lockout. If you happen, that's all I can see. Months of deliberation and sitting in front of SportsCenter hoping for good news. Interviews with superstars and owners all blaming one another for losing money, when everyone should be bearing the onus.

At this point in NBA history, you would be absolutely destructive. Not as much from a monetary standpoint, but in terms of momentum. After your last inception, the amount of knocks that the NBA took was detestable. From waning viewership because no one could relate to stars or cared enough, to basketbrawls that painted the NBA in a thuggish light, to a vacuum of talent, it took the NBA another 8 years to regain its fire. Lockout, you would bring the NBA back into the dark ages of basketball. Those years from 1999 to around 2004 were boring by today's standards, no matter how many times teams tried to reignite themselves. Guys like Michael Olowokandi, Darius Miles, Trajon Langdon were cast into spotlights devoid of substance simply because you forced teams to look elsewhere for talent. And it's going to happen again. Just look at this past draft, all of the players that stayed in college, and it's obvious.

They say that those who don't learn from their history are doomed to repeat it. What makes your impending reappearance so sad is that you'll probably happen again next decade. In this age where the players clearly have more pull than management (just ask Carmelo), there's little reason to have a Collective Bargaining Agreement that lasts more than 6 or 7 years. Last year's free agent frenzy makes it so that every player averaging over 17 points a game thinks they can swindle their way into a $10M/year contract, and owners thinking they can buy a championship a la the Heat. Players see the dollar signs from million dollar endorsements on behalf of the league. At the same time, owners still see shrinking pockets, with 22 of the 30 franchises losing money. Owners see the balooning player egos and believe the only way to reign them in is to jump into you. Rather than have a real discussion about where the money is going, everyone wants to discuss why the money isn't going to them. Lockout, you bring the green-eyed monsters in every NBA personality out so that nobody wins. You did it in 1998 and if the NFL bears any similarity, you seem poised to do it again.

Do me a favor, lockout. Stay in the annals of NBA history. Keep all of your salary arbitration, endless meetings, arguments and debates in the past. Do me this favor and keep yourself from tainting what was a miraculous run of NBA growth with your money-hungry ideology. Do me this favor and keep the NBA from reverting back to a business. You can't decry the need for better sportsmanship and increased engagement while fighting over dollars. Do me this favor so that we don't have to go through an entire fall and winter of baseball talk. Long live the complete, unadulterated NBA, and death to a Wikipedia entry with 2011-2012 listed as a lockout season. That's a comparison or conversation I never want to have...