Everic White

Social media, audience, product management, SEO strategy & journalism

Filtering by Tag: Pinball

Digital Pinball Machine



I never understood why the simplest of games never made the transition from physical to digital. In this video, the good people at Nike threw together one of the world's first digital pinball machines. Using an LCD screen along with a traditional pinball setup, they were able to replicate the regular pinball motion with soccer features for their store in Madrid. A part of Nike's 'Write the Future' campaign, they used soccer cleats as the flippers and obviously the soccer ball as the pinball. The action comes pretty damn close to the actual game. Check out the video and pray that they throw together something similar for the states. It'll make me want to hit up Niketown, that's for sure...