ALIFE Fall/Winter 2010 Collection

Those of you who've been following Dear Whoever for a while now might notice that I've all but curbed most fashion and sneaker posts, save a few exceptional ones. That's not because I've given up on it. It's just that most brands are melding into the same category, and, as I find myself getting a bit older, hanging on to traditional streetwear brands is a bit lame. Some however continue to surprise me, if not by the designs themselves then by the way they're presented. ALIFE is always going to be on the scene. They've got way too much pull and a lot of creative minds rocking with them at this point. I guess it's no surprise that the lookbook for this year's fall/winter collection is so dope. A series of stop-motion photography with a white backdrop is all the NYC brand needed to show off their new collection of traditional graphic tees, flannel button downs, sweaters, hoodies and of course, their sneakers. The music does the video justice too. Check the lookbook out in slower motion here...