Everic White

Social media, audience, product management, SEO strategy & journalism

Stussy "Great Minds" Collection

Photobucket
I LOVE creative ideas in streetwear, especially since lately everything looks the same. It's like every brand has just melded into every other brand. It's like a Flubber of repetitive, unmotivated clothing, that people just buy simply for the name now. That's why I'm liking the "Great Minds" collection by Stussy. They took portraits of some of the most brilliant thinkers of all time and proceeded to infuse them with color and funk (wouldn't it be DOPE if funk was a feasible, physical substance or object?). They got Einstein, Thoreau, Shakespeare (highsnobiety.com spelled his name wrong, SMH), Freud and Marx on this first release. Hopefully they continue this idea. Here are my favorites:

Photobucket

Photobucket

Photobucket