Everic White

Social media, audience, product management, SEO strategy & journalism

Dopest. Commercial. EVER



I said it once, and I'll say it again. NIKE, STEP YOUR GAME UP!!! Not only is adidas dropping some heat with it Originals collection (peep: adidas Originals), they're marketing it beautifully. In all seriousness, who wouldn't want to hit that party up, albeit in fresh ass adidas gear? Adi's brand is going back to the basics and is really gaining some steam because of their simple, yet 'underground' (hate that word) undertones. With Jordan becoming more diluted and Nike's releases becoming more and more rehashed by the day, brands like Reebok and adidas are poised to take huge strides in the near future. Better get your stripes game up before the hypebeast world pounces on it.