Everic White

Social media, audience, product management, SEO strategy & journalism

The Snow-Car?



The idea of it is ridiculous, but it's inception is nothing short of a masterpiece. Although Ken Block's creation, melding a Subaru WRX STI with a snowmobile, seems a bit far-fetched, when it hits the snow, it looks like a pig in mud. The machine is called the TRAX STI, boasting 500 hp and is for snowboarders who don't feel like using the lift to get to where they need to be. I must say, that they did a bang-up job with it. The thing looks like it runs smoothly and doesn't lose any power to the wheels (treads?) due to its unorthodox set-up. I usually would have more to say, but this is something better seen than described...