Everic White

Social media, audience, product management, SEO strategy & journalism

Dear Apple

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via the New York Times:
Two titans of the tech world, Google and Apple, may soon be engaged in hand-to-hand combat. Or, more precisely, handset-to-handset combat.

Google plans to begin selling its own smartphone early next year, company employees say, a move that could challenge Apple’s leadership in one of the fastest-growing and most important technologies in decades.

Google’s new touch-screen Android phone, which it began giving to many employees to test last week, could also shake up the fundamentals of the cellphone market in the United States, where most phones work only on the networks of the wireless carriers that sold them.

The company, using the power of its brand, plans to market and sell the new phone directly to consumers over the Internet, and buyers would be able to sign up for service from any compatible provider, the employees say.

They say that every dog has its day. Apple, it's been your day forever. Everyone listens to music on iPods, calls their friends on iPhones, use Mac computers and live the iLife. That said, what is the one program that everyone uses?? What one name seems to stand side by side with you guys in the technological arena? What name is synonymous with the simplicity and functionality that you guys have? You guessed it: Google. With news that Google is coming out with their own phone, which will run their proprietary software, the smartphone playing field is looking less tilted in your favor, Apple. First of all, this phone will be able to be on any network, not just AT&T, like you guys. For everyone who didn't get an iPhone because of AT&T's terrible prices and even worse service (like me), that's a good look.

Also, having the Google name on the phone is better than cosigns from Jay-Z, Don Cannon and DJ Drama on the same mixtape. Think about it. Everyone has a G-Mail, uses Youtube, uses Google Docs, uses Google Maps, reads Google News, is Google Waving, Google Reading blogs, and not to mention Google Scholar, Google Books, Google Shopping and Google Translating. Come to think of it, if we're not doing something with Apple, it's with Google. You guys might want to look into just forming a mega-conglomeration and taking over the world. We all know it's happening some time. Might as well make it with the two companies everyone uses...