Everic White

Social media, audience, product management, SEO strategy & journalism

Dear Loud Commercials

Photobucket
I've been tempted to do the same on many occasions...

via CNN:
In her crusade to eliminate the nuisance, Rep. Anna Eshoo wrote the Commercial Advertisement Loudness Mitigation Act, or CALM, which mandates that TV commercials be no louder than the programs in which they appear.

Representatives unanimously passed the bill last month and sent it to the Senate for consideration.

The brief measure directs the Federal Communications Commission to develop regulations preventing ads from being "excessively noisy or strident" or "having modulation levels substantially higher than the accompanying program." The bill also addresses "average maximum loudness."

There are certain laws that just baffle most people, like it being illegal to have sex with socks on in Virginia. Then there are certain laws that make you wonder why they weren't there in the first place. This law's for you, commercials. I consider myself an avid television watcher, and even I can't get around the overwhelming knack for commercials to be twice as loud as the TV show I'm watching. Commercials, why is it even necessary to do that?? If someone is going to buy something, they're going to buy it. If they aren't going to buy it, they're not going to buy it. Do you really think bombarding people with your insane amount of decibels makes them want to buy your products any more?? If anything, I'd refrain from buying them. You guys are like that pushy-ass salesman who keeps putting his foot between the door even while I'm smashing his leg with the door. Nobody wants a Snuggie that badly that they would appreciate losing their hearing. Tonedeafness should only be left for church choirs, not during the evening news...