Everic White

Social media, audience, product management, SEO strategy & journalism

Air Jordan 'Nightmares Never Sleep' Commercial



So what if the sneaker itself looks sub-par? So what D-Wade is nowhere near close to getting back to the Finals with that sorry team of his? When Jordan Brand is backing you, it's pretty much a given that not everything is as bad as it seems. Dwyane Wade's signature sneaker will probably be the Air Jordan 2010 (there seems to be a huge hole in the middle of it) and JB has started off marketing their new cash cow the right way. This commercial is ILL. Check out the 'monster' that the Artist Formerly Known as Flash has become...