Everic White

Social media, audience, product management, SEO strategy & journalism

Dear DJ Khaled



Khaled, let me say this: I've never liked you. I never thought you had an inkling of talent, though everywhere I turn people are lauding your additions to the hip-hop game. I don't see them. Even so, I'm not here to debate your credentials as a hip-hop personality (there are no credentials for that, at this point), nor am I here to trash your musicality (as if you really had much to begin with). Today, I'm going to talk about your ridiculous assertion, that, among the masses of talented MC's out there today, Rick Ross is a great. A great??? Look Khaled, Ross' album was, in fact, very good. The man has a penchant for making good music that one can not only nod their head to while sipping fine wine, but shake their metaphorical dreads while riding with the top down in the 305. That said, we have to draw a line. You said Ricky Rawse should be up there with Jay-Z, Biggie and, most baffling of all, Bob Marley??? *Bob Marley's spirit gets bit by a truck* Bob Marley?? Khaled, as a Jamaican-American, and as a hip-hop fan, I want to give you the People's Elbow for that one. You might as well have said Al Green, Luther Vandross and Earth, Wind and Fire while you were at it. C'Mon son. Rozay is nice, but not nice enough to be mentioned in the same breath as Robert Nesta Marley or Biggie or Tupac. When Rawse decides to address his life as a federale, as well as make some music that talks about social ills and progression, maybe we can start the conversation. But as long as his inspirations for his verses are Big Meech and Larry Hoover, you, Khaled need to stick to screaming on tracks and being rowdy at award shows...