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LeBron James - Nike 'RISE' Commercial



So... LeBron James has essentially thumbed his nose at the world, especially those talking greasey about him after his announced move to the Sunshine State. Nike clearly has put a lot of marketing dollars into King James. Though they could give two flying Cavaliers about where Bron Bron suits up, it's refreshing to see them take a tongue-in-cheek approach to the controversy. James has tweeted numerous times that he's got a bone to pick with all of the haters and hate that's been flung his way. With the NBA season looming (check out my NBA Season Previews if you haven't already), it's only right that the best player in the world right now would end his silence on such a grand scale. Of course, there still are 82 games to prove the move's worth, but with such a profound statement and the way James has been playing in the preseason, it would be unwise to bet against the King and his court. Check out the best Nike commercial I've seen in a while...